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Once
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Date
2026
Program/s
Retail
Area
260 m2
Location
Nuevo Centro Shopping, Montevideo, Uruguay -
Design - Executive Project - Construction Management - Turnkey
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The project condenses the brand’s urban identity into a more compact format, combining visual impact, high display capacity, and a clear customer journey.
The design takes urban life as its central concept. Recognizable textures, colors, and materials create a direct and contemporary identity: green ceramic tiles define a high-impact storefront, while brickwork, metal structures, and stainless steel extend this urban character into the interior. Planting introduces a natural counterpoint and transforms the central fixture into a focal point that is immediately visible from the entrance.
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Within a limited floor area, the layout concentrates high-density display capacity along the perimeter, freeing the center to structure circulation, showcase featured products, and incorporate support and seating areas. The continuity of the fixtures, the lighting strategy, and the exposed ceiling treatment reinforce the perceived depth of the store, allowing a substantial volume of merchandise to be displayed without compromising order, visibility, or spatial openness.
The conceptual design was developed around an 82 m² sales floor and a perimeter display system specifically conceived to maximize product capacity. -
The result is a compact yet visually intense store: urban, recognizable, and commercially effective. An architectural solution capable of condensing Once’s identity and adapting it to a new retail context, ensuring that every material, spatial, and operational decision works as part of a coherent system.
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Photography: Sebastian Aguilar